200 Characters or Less

I'm putting in some late-night effort to get the foundation ready to be posted on Global Giving. (*Coughcough* the Open Challenge starts in less than 2 weeks!) I have to do things like describe our entire mission - compellingly - in 200 characters or less. State the problem, our solution and the long-term impacts of our work, each in 200 characters or less. Pick pictures and create captions that will be informative and speak to people's soft sides. I feel like I'm trying to explain the most monumentally important part of my life through a series of tweets. Hmmm, how to sum up the impact we're trying to make on the lives of hundreds of people in less words than I would use to describe what I made for dinner...
I'm being snarky; I'm actually enjoying the challenge of trying to frame the foundation in a marketable way. And of course I'm BEYOND excited for us to be officially posted to the Global Giving website. Anticipation of the moment I see that is fueling this late-night rally.

But as I struggle to shrink our mission into bite-sized pieces, this... I don't even have the word for it... little ache... keeps resurfacing that nothing I could ever write could ever be eloquent or professional or effective enough to convey just how much I care about what it is I'm describing.
I guess it's something I mention a lot, but it's something that never fails to startle me when I'm acting as founder of Students of Success and not just regular me. I mean, people hear my pitch and most of them want to help, but...do they really understand? What words convince people, "This is my second home. This is my family, my community I'm asking you to help" ? I think regular me can portray that pretty well with all my ridiculous jumping and squealing and raving, but can founder me manage to do it when I'm wearing my dress pants and politely shaking hands?
Well, appropriately as this nagging thought was tumbling around, "Hey Brother" by Aviici started playing on my Itunes. It's already a favorite of mine, and some of the lyrics hit home tonight: "What if I'm far from home? Oh brother, I will hear you call. What if I lose it all? Oh sister, I will help you out. Oh if the sky comes falling down for you, there's nothing in this world I wouldn't do."
Such simple words and yet they sum up so beautifully how I feel about my Ghanaian family.
Hmm....and it's just about 200 characters....